The focus of business today is heavily on the customer’s experience. If you are not giving your customers what they feel they require in the way of service, you have to be prepared for negative feedback or loss of business.
Meaning as we all desire our businesses to thrive and have gloriously good feedback, it is best that we conform to what the customer demands and keep our business happy and profitable.
#1 Giving your customers the time of day
It is good practice to give your customers the interaction which they crave. This means that you should be able to answer their queries within a very short amount of time or if you are away from your desk, be able to notify them so that they know you are currently unavailable but will be in contact as soon as possible and that they will not be forgotten about.
Ensuring that your customers are also able to talk to a fellow human should make them feel that they are valued as an individual, rather than just being faced with an automated answering machine, which is also good for customer relations.
Automated answering machines can leave people feeling frustrated and angry, especially if it is only a simple question that needed to be answered. Not everyone likes to communicate via text message or email. It will certainly make your customers feel more valued and may even produce more sales.
#2 Knowing that their information is safe and secure
Customers knowing that you have their safety in hand is also a big step forward in a customer’s book. By hiring a professional IT business to look after all your cybersecurity needs, you will be doing just that.
Cybercrime is a big deal, and cybercriminals are smart, sly, and cunning in gaining the information they require to make money. We need to make it as hard as possible for these criminals to get their desired results. In hiring an IT business that deals with the prevention of cybercrime, they will be well versed in what needs to be done.
Also, they will offer speedy solutions in data backup and recovery, so if the information is lost or systems go down due to a power outage, for instance, your business’ downtime will be minimal.
#3 Showing that your business cares even after the sale
Showing that your customer is still as important after the sale as it is before or while the sale is taking place, is good customer service. It does not have to be much, but getting in contact to check that all is OK and that they are still happy with their purchase or are satisfied with the service they were given is seen as good practice.
It also means that if there are any problems or issues, they can be sorted out without fuss. This will also, surprisingly enough, result in a thumbs up for your business as many businesses make it hard to complain and even harder to get issues resolved. It could turn a negative into a very healthy positive. And it may result in more sales as well as your business being highly recommended to potential customers.
Final thoughts
Make all your customers feel valued, from before the point of sale right the way through to giving an extra bit of after-sales care. Let them know that all their personal data is well and truly safe with your company, and give them plenty of options to contact your business and speak to a fellow human rather than being stuck going round and round in circles with an automated answering service.
