In recent years, Google has led a war against web browser cookies, particularly third parties following sites intervals that violate the privacy of users. Of course, such cookies are also used in depth by advertising platforms, which even means that Google must find or create an alternative. This is exactly what its sandbox of privacy and its unifying cohort or flack learning are for and without surprise, they do not earn any small quantity of criticism for that. Google is promising that this will not violate its own rules, but the privacy advocates and Ted Tech rival companies still do not buy it.
Floc essentially transmit an individual follow-up for the group’s follow-up, the cohort that you belong to the basis of the similar chrome navigation history. Although it may seem to respect the privacy of people online, some have always found weaknesses in the framework that Google itself could exploit for its advertising activities.
Digebidy reports that Google VP and GM for advertising Jerry Dischler have made a public promise that Google will not build a portfolio in Floc and play with the same rules that other advertisers and partners follow. He will use the same confidentiality Sandbox APIs for his own ads and metrics, “said Exed to a virtual marketing event. Not surprisingly, some in the additional technology industry are not satisfied with the remarks.
For one, chrome and chrome, where Floc will be implemented, it is a kind of gray zone in terms of “property and operated” of Google. Google has reserved the right to use individual user data from its first part and chrome properties can very well in this category anyway, with or without FLOC. And then, it is possible that Google can change melody in the near future because it has demonstrated in the past.
Defenders of privacy and consumers also have problems with the entire idea behind FLOC in the first place. Some criticize the system as hiding real privacy violations behind these cohorts and are not really effective in protecting users against advertisers, Google included. There is also the fact that FLOC only works on Chrome and using the Google ad platform, which gives it an unfair advantage over other platforms and advertising browsers.
