Realme is only a trademark of three years, however, it has grown leaps and limits in this long expanse. The brand benefited from a rapid growth rate thanks to the smartphone truck it launched during this period. In addition to the phones, the company has also launched a Smart Smart LED TVS budget, accessories and other Aiot products building its ecosystem of appliances.
Now, this company belonging to BBK and a period of expression of OPPO, jump and announced a new sub-brand called Dizo under its TECHLIFE brand. Realme says it will launch aiot products like intelligent entertainment, smart home, smart care and accessories under the new DIZO brand.
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On the other hand, the realm will propose help with its industrial design, its supply chain and its experience of the AIO. In addition, Realme also will also support Dizo with after sales, which means that Dizo on the first day will have an after-sales support network in 310 cities with more than 320 centers in India.
While Dizo has not yet revealed its first product, it should come with connected products such as smartwatches, intelligent weighing scales, intelligent bulbs, smart cameras and motion sensors, etc. These are the same set of products that even realize is therefore we can expect. Lite versions of existing Realme devices or rebrancous rebrancous products under the DIZO range at the beginning.
Why does Realme start a sub-brand?
Realme says that Dizo is his first brand under the TECHLIFE REALME brand, which means there may be more brands that you can expect under this umbrella.
The sub-brand concept is not new and for an extremely aggressive brand in marketing, it is logical to launch products and introduce sub-brands. This allows Realme to create a person from a “Major” company that promotes several brands under his wings and will help them diversify their market.
A subset will also allow Realme to test new products that it is not safe to launch under its own brand. More importantly, this will help reality to remedy the image to be the oppo sub-brand quite easily easily.
In addition, as mentioned above, because most of the backend will be managed by Realme, it will create new packaging and give more choices to consumers about buying a similar product. In case the brand begins, Realme can easily make an independent brand, just like Xiaomi has done with POCO.
